This is how I will remember him: Articulate, witty, with a probing intellect, He was a strong First Amendment liberal, a lover of music, magazines and books. And there was the pipe, of course. He'd look over the top of his glasses, puffing on the pipe, while he was thinking.
I'm talking about Theodore Peterson, of course, the legendary journalism professor at the University of Illinois in Urbana-Champaign whose class on modern magazines was a rite of passage for thousands of young writers and editors.
Take Hugh Hefner, for example.
If you took Peterson's class (as I did in graduate school), you learned quite a bit about the back-story on Hefner and the class-project dream that years later turned into a magazine celebrating sex and grown-up toys, linking consumerism with moral libertarianism.
Peterson had a theory about modern magazines, which was that -- while providing niche content for readers and advertisers -- they needed to make some kind of statement about the personality and beliefs of the founder. They needed to sell a worldview. Hefner was the perfect example and the key was the Playboy-in-chief's desire to shed his past and escape.
Escape what? That is where morality and religion -- the old Methodism -- is an essential part of the Hefner story and, thus, any obituary that attempts to sum up his life. I'm not joking: Editors may want to consider allowing religion-beat reporters to take part in the coverage of Hef and his legacy. After all, the Sexual Revolution was a new take on a very ancient religion.
As you would expect, the Hefner obituaries are packed with colorful symbolic details. There's speculation on the number of women he bedded. What about the implications of his emotional immaturity, when linked to a 152 IQ? Do the math and you end up with the 2,500-plus volumes of his personal scrapbook, which probably featured images from the $40,000 video-camera system above his 7-foot round bed.
News consumers can expect, in the follow-up coverage, lots of debate about Hefner as feminist or anti-feminist. Was he a figure of liberation, oppression or addiction? Was his fierce support of abortion rights rather self-serving? Someone should ask fake-bunny Gloria Steinem, or perhaps Holly Madison, author of "Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny."
In most of the obituaries, there is some kind of reference to Hefner's parents and their religious convictions. The Associated Press feature, as one would expect, had less room with which to work, but did manage this telling passage: