I think it’s fair to say that while Mitt Romney’s presidential candidacy has forced the media to do more and better coverage of Mormonism, the religion is still treated as a cultural and theological oddity. Much of the coverage is still sensational — as I type this, The Daily Beast is hyping an interview with “a direct descendant of Brigham Young, Sue Emmett [who] left the church because of the very values she says would make Romney a frightening president.” I hate to break it to The Daily Beast, but Brigham Young had 55 wives and 57 children. A gathering of his third generation descendents would look like Calcutta on Free Malaria Shot Day. Finding one of them who would disavow Mitt Romney and their great-great grandfather’s legacy is a matter of simple probability, and it’s neither novel or illuminating.

A while back, one of my colleagues — who, as it happens, has written some pretty terrific things on the subject of religion — asked me if I was familiar with the writer Walter Kirn. Knowing that we were both ex-Mormons and Kirn often wrote about religious themes, he wondered what I thought of Kirn’s work. I spent a lot of time in the creative writing department as an undergrad in the mid-late 90s just as Kirn’s career as a novelist was taking off, and he’d been recommended to me several times though I’d never gotten around to exploring any of his books. (More recently, you might be aware that his book Up in the Air had been made into the eponymous and rather acclaimed movie.)

So the Politico recently published another lengthy story on Mitt Romney. Now that’s hardly an atypical event for Politico, but this one was a little different.

Hey, did you know that GOP presidential candidate Mitt Romney is Mormon?

So there’s this college in Provo, Utah, that’s run by a socially conservative church. All of the students who choose to attend the school agree to adhere to a pretty strict honor code that governs the way they dress, forbids them from drinking alcohol, and explicitly bans students from having sex. I am, of course, talking about Brigham Young University and it shouldn’t exactly be news that the place exists or that students there are held to pretty strict moral standards.

Unbeknown to me, George was working on something for GetReligion that was a big picture look about how the New York Times handles the Arab-Israeli conflict. He did an admirable job and I heartily recommend reading that piece.

I don’t know if you’ve noticed, either because you haven’t paid close attention or don’t live in one of the areas currently being bombarded with ads, but the Mormon church has launched a flashy new public relations campaign. The Mormon church running ads is not new, but an article by The New York Times’ Laurie Goodstein explains why this campaign is different:

Harold Bloom, America’s Greatest Living Literary Scholar™, wrote an essay for the New York Times over the weekend titled “Will This Election Be the Mormon Breakthrough?” The title doesn’t seem terribly ominous, Bloom has famously written a book on American religion, and he’s known for having a fascination with Mormons. What could go wrong?

Being that he’s arguably the country’s best known Mormon and much has been made of the political impact of his religion, there has been comparatively little reporting on how Mitt Romney has actually lived his faith. To some extent this is because it’s easier for reporters to reduce Romney’s faith to just another variable in the political calculus. But it’s also true that reporting on someone’s religious life is a deeply personal matter, and it requires great effort and understanding to do it right.

I wondered back in March whether or not the fact that we had two Mormons running for President would create an “LDSapalooza” in the news coverage. It hasn’t quite worked out that way, in part because Jon Huntsman is polling just above Pat Paulsen. Even though Romney is the nominal frontrunner in the GOP primary his faith was quite heavily covered in 2008, and this time around the media seems far more interested in covering — or ginning up — the controversies surrounding Rick Perry and Michele Bachmann. I bet Romney’s pretty happy about that.