Serving God with mammon: 'Fortune' examines the faith of CEOs

Serving God with mammon: 'Fortune' examines the faith of CEOs

God and gold are usually a forbidden blend, but they combine in one of the premier journals of business and finance in a Fortune story on spirituality among CEOs of major corporations.

The story starts with Apple's CEO, Tim Cook, saying he considers his homosexuality "among the greatest gifts God has given me" -- then notes that Cook is "not forthcoming beyond that statement about his religious beliefs," probably fearing judgment about going public with those beliefs.

Then Fortune provides a great "nut graph":

Most CEOs, in fact, keep their faith squarely out of the workplace, according to Andrew Wicks, a professor of business administration at the University of Virginia’s Darden School of Business. “They specifically hide their religious faith, precisely because they fear people making a big deal out of their religious views,” said Wicks, who teaches a course called “Faith, Religion, and Responsible Decision Making.”
But Wicks says being open about faith is actually important because it is a powerful aspect of how business leaders define themselves.

Whatever else this 2,800-word article is, it ain't narrow. Besides Christians, it features Buddhist, Jewish and Hindu CEOs. And among the Christians are a Catholic, a Lutheran, a United Methodist and a Southern Baptist.

After an intro, the article is broken up into mini-profiles between about 280 and 450 words each. Business journal that it is, Fortune starts with each person's name and the stock performance of his/her company. For instance, Indra Nooyi's name is followed by "PepsiCo (#43)  PEP 0.75%."

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