Some folks in the media seem so disgusted with organized religion, they anoint their own moral leaders.
Which is what happened in this New York Times story about Apple’s Tim Cook and his call for moral responsibility. If you read the entire piece, you’ll see there’s not one mention of any religious background for this man.
Turns out he very much has a faith background, starting with his childhood in the Bible Belt. So why was it not mentioned?
First, the story, which builds up to a strategic use of the word "moral."
AUSTIN, Tex. -- “The reality is that government, for a long period of time, has for whatever set of reasons become less functional and isn’t working at the speed that it once was. And so it does fall, I think, not just on business but on all other areas of society to step up.”
That was Tim Cook, Apple’s chief executive, across the table from me over breakfast here in downtown Austin late last week at the end of a mini-tour across the country during which he focused on topics usually reserved for politicians: manufacturing, jobs and education.
The piece goes on to record his criticisms of President Donald Trump. Then:
And now Mr. Cook is one of the many business leaders in the country who appear to be filling the void, using his platform at Apple to wade into larger social issues that typically fell beyond the mandate of executives in past generations.
He said he had never set out to do so, but he feels he has been thrust into the role as virtually every large American company has had to stake out a domestic policy.
Then the writer steps in.