At the end of 2018, High Country News, a magazine centering on issues concerning the Mountain West, ran a full issue of pieces on the media scene in the Rocky Mountain and Pacific time zones. Large cities like Denver, Seattle and San Francisco will always have lots of investors, journalists, donors and audiences to support new media startups, it said, but not so much for the empty spaces in between.
One piece showed the “news deserts” of the West; that is whole chunks of states (think central Oregon and eastern Montana) with at best one newspaper. Forty-six counties in 11 western states now lack a local newspaper. My old haunt –- New Mexico -– lost two weeklies and three dailies and saw total news circulation drop 30 percent from 510,000 to 350,000.
Let’s state the obvious: Red ink in many zip codes has all but killed religion-news coverage. Now, we are seeing the growth of “deserts” in which there are no newspapers — period.
Look at the county map of the United States in the above photo. The red splotches outline 171 counties with no newspaper. The beige shows up the 1,449 counties with only one newspaper; most often a weekly.
Nevada’s news industry is probably the healthiest. Weekly newspapers lost 180,000 readers but dailies gained 140,000. All this came from “The Expanding News Desert,” a report from the Center for Innovation and Sustainability in Local Media at the University of North Carolina’s School of Media and Journalism. This has been covered elsewhere, but HCN put together a large packet on western media in particular. It said::
In Idaho, weeklies in neighboring counties provide some local coverage, but the hometown, county-seat paper has vanished from the fast-growing state’s rural areas. Meanwhile, many Western counties are at risk of losing their only remaining newspapers. The report identifies 185 such single-newspaper counties in the 13 Pacific and Rocky Mountain states — 34 of them in Montana alone…
Still, Denver and Seattle (and Tucson, to a lesser extent) have potentially high numbers of investors, donors, journalists and audiences to support new media startups. The West’s small towns and rural areas lack that advantage. Instead, these communities risk losing critical information when a newspaper closes or merges with a neighboring county’s publication. Few entrepreneurs or startup editors see their future in the Western news deserts.
So, let’s return to the religion angle. The moment a newspaper starts to lose steam (revenue, reporters), it begins to cut specialty beats. Religion is one of the first to go, which is what happened at the Seattle Times after it reassigned its former religion writer Janet Tu to the Microsoft beat. And once Melissa Binder left Oregonian’s religion beat to pursue other interests, she was not replaced. Despite how faith often flourishes quite well in rural areas, it’s at the back of the pack in terms of incisive religion pieces.