I get it -- we've all been there, all of us newspaper religion writers. Holidays come up, and our editor demands something besides the "same old same old." So we reach for the new and bizarre.

So it's understandable when the Religion News Service used Yom Kippur, which Jews observed on Wednesday, for a look at the Hebrew Priestess Institute, even though the institute is a decade old.

Still, why simply hand the mike to its boosters?

The institute is about as non-traditional as they come, as the article quickly establishes: dancing, beating a drum, sitting in a circle, placing women's pictures on the altar, praying to the "divine feminine." And, of course, ordaining women as priests -- something that would arch many Jewish eyebrows. But RNS offers only the slightest hint that not everyone buys into this approach.

That approach gets a loud, clear hearing in the article. Rabbi Jill Hammer, co-founder of the institute, wants to "re-imagine the role of a holy woman, an intermediary between the human and the divine who is part prophet, liturgist, shaman":

For inspiration, this Jewish priestess movement looks to biblical women such as Miriam, Moses’ sister, who drums and sings, and Deborah, the judge who held court beneath a palm tree.

It also embraces those ancient Israelite women who worshipped fertility goddesses condemned by the prophets, as well as modern teachings from various Earth-based religions with their healers and ritualists.

This Yom Kippur, as Jews crowd synagogues for the Day of Atonement, some women will gather in a circle for a mix of prayers, chants, songs and meditations — all of which incorporate references to the divine feminine – sometimes known in the Jewish mystical tradition as the Shekhinah.

Institute students are introduced to 13 women’s "archetypes" of leaders, including prophetess, witch and fool. Some participants refer not to God but the Goddess. And Jill Hammer and cofounder Taya Shere use artifacts like stones and divination cards in worship.

The last time I checked, it was accurate to say that the Rev. Billy Graham had spoken in person to more people -- as in crowds at mass rallies, as opposed to on television -- than any other person.

That's a hard thing to calculate over history, but no one else comes close in the modern era, at least. That would make Graham a rather famous individual.

Thus, calling someone the "Jewish Billy Graham" is a significant statement, as in this New York Times headline the other day: "Esther Jungreis, ‘the Jewish Billy Graham,’ Dies at 80."

This story intrigued me for several reasons. I had heard this woman's name but knew little or nothing about her, which is interesting since I have always been interested in issues of Jewish outreach to secular Jews (and the religious and demographic impact of intermarriage, which is a related subject). My interests date back to a University of Illinois graduate-school readings class on post-Holocaust Jewish culture.

So who was Jungreis? Here is the Times overture:

Esther Jungreis, a charismatic speaker and teacher whose enormously popular revival-style assemblies urged secular Jews to study Torah and embrace traditional religious values, died on Tuesday in Brooklyn. She was 80. ...

Ms. Jungreis (pronounced YOUNG-rice), a Hungarian Jew who spent several months in the Bergen-Belsen concentration camp as a child, was often called “the Jewish Billy Graham,” and her artfully staged rallies, with theatrical lighting and musical accompaniment, were in fact inspired by Mr. Graham’s Christian crusades.

She styled herself “rebbetzin,” the Yiddish honorific bestowed on wives of rabbis. Her husband, Rabbi Theodore Jungreis, led the Congregation Ohr Torah, an Orthodox synagogue in North Woodmere, N.Y., on Long Island.

So that explains the origin of the Billy Graham comparison. However, I still wondered how famous this woman was, not among Americans in general (like Billy Graham), but among modern American Jews. Also, what did the leaders of other Jewish movements think of her work?