Vanity Fair’s headline for a nearly 6,000-word report on WeWork cofounder Adam Neumann is the perfect lure for any lover of the Godbeat. It draws from a remark by a former WeWork executive: “You Don’t Bring Bad News to the Cult Leader.”

OK, I’ll bite, but what type of cult leader is in the spotlight? Jim Jones led 918 people to commit “revolutionary suicide” in November 1978, but no CEO — not even Neumann — could persuade the 12,500 employees of WeWork in its prime to do likewise.

Gabriel Sherman, the wunderkind who reported extensively on Roger Ailes of Fox News, brings a comparable focus to the deeply ambitious entrepreneur and his wife, Rebekah Paltrow Neumann. Sherman writes as an aside that Newmann’s wife is a first cousin to Gwyneth Paltrow, and most of the details he provides about her suggests that the two cousins share a taste for holistic gimmicks.

The most amusing detail is that “Neumann assigned WeWork’s director of development, Roni Bahar, to hire an advertising firm to produce a slick video for Kushner that would showcase what an economically transformed West Bank and Gaza would look like.”

Sherman adds: “(Bahar told me he only advised on the video and no WeWork resources were used.) Kushner showed a version of the video during his speech at the White House’s peace conference in Bahrain last summer.”