Is there a newspaper or television station out there that hasn't been contacted by a representative of the Hasidic Jewish organization Chabad pitching a story about local kids helping to bake matzah dough in the days leading up to Passover?
Ah, p.r. manna -- quickie content that beats having to actually ferret out yet another obligatory pre-Passover holiday feature. And what cute visuals; eager kids working alongside cheerful young men sporting classic rabbinic beards dusted with flour.
But Chabad, also known as Chabad-Lubavitcher, is about way more than quickie Passover stories. In case you're not aware of this, let it be said that Chabad is one of the planet's most powerful and far-reaching Jewish religious organizations.
Like all global religious players, it's deeply involved in political gamesmanship, which it plays with considerable skill. Chabad excels at swimming with political sharks of all sorts -- from Nepal to Nigeria, from Ukraine to Uruguay, from Hawaii to Capitol Hill and the White House.
Its supporters lavish donations and praise -- Chabad was key to the survival of traditional Jewish religious practice during the Soviet Union's darkest days. Its critics attack it for a willingness to work with some pretty vile authoritarian governments, its hyper-competitive and often dismissive stance toward other Jewish religious organizations and, yes, its promulgation of ultra-Orthodox religious practice in a liberal age.
An example of this criticism is a recent piece published by Politico that sought to link American President Donald Trump to Russian President Vladimir Putin, with Chabad cast as some shady go between.
I'll of course say more about this lengthy story, including whether it was blatantly anti-Semitic, as some have alleged.