Yes, this was click-bait heaven.
Yes, this was an oh-so-typical Twitter storm.
Yes, this was a perfect example of a “conservative story,” in a niche-news era in which social-media choirs — conservative in this case — send up clouds of laughs, jeers and gasps of alleged shock in response to some online signal.
I am referring, of course, to that climate-change confession service that happened at Union Theological Seminary, which has long been a Manhattan Maypole for the doctrinal dances that incarnate liberal Protestant trends in America.
It’s important to note that the spark for this theological fire was an official tweet from seminary leaders. Here is the top of a Washington Examiner story about the result:
Students at Union Theological Seminary prayed to a display of plants set up in the chapel of the school, prompting the institution to issue a statement explaining the practice as many on social media mocked them.
"Today in chapel, we confessed to plants," the nation's oldest independent seminary declared Tuesday on Twitter. "Together, we held our grief, joy, regret, hope, guilt and sorrow in prayer; offering them to the beings who sustain us but whose gift we too often fail to honor. What do you confess to the plants in your life?"
The ceremony, which is part of professor Claudio Carvalhaes’ class “Extractivism: A Ritual/Liturgical Response,” drew ridicule from many on Twitter, some of whom accused the seminary and students of having lost their minds.
OK, let’s pause for a moment to ask a journalism question: Would there have been a different response if this event have inspired a front page, or Sunday magazine, feature at The New York Times?
What kind of story? A serious news piece could have focused on (a) worship trends on the revived religious left, (b) this seminary’s attempt to find financial stability through interfaith theological education, (c) the history of Neo-pantheistic Gaia liturgies in New York (personal 1993 flashback here) linked to environmental theology and/or (d) all of the above.