Journalist Michael Kinsley famously added a twist to American politics when he redefined a "gaffe" as when "a politician tells the truth -- some obvious truth he isn't supposed to say."

As the Rev. Neil Elliot of the Anglican Church of Canada discovered, this term also applies to religious leaders.

After seeing 2018 General Synod reports, the denomination's research and statistics expert produced an analysis that included this: "Projections from our data indicate that there will be no members, attenders or givers in the Anglican Church of Canada by approximately 2040."

Reactions to his candor varied, to say the least.

"I think of it very much like … people's responses to climate change," said Elliot, updating his earlier remarks in a video posted by Global News in Canada.

Signs of church "climate" change? In the early 1960s, Anglican parishes in Canada had nearly 1.4 million members. But that 2018 report found 357,123 members, with an average Sunday attendance of 97,421. The church had 1,997 new members that year, while holding 9,074 burials or funerals.

Canada's national statistics agency reported that 10.4% of all Canadians were Anglicans in 1996, but that number fell to 3.8% in 2019.

People have one of three reactions when faced with these kinds of numbers. The first "is denial. People are saying, 'We're, we're … It's not happening,' " said Elliot, while counting the options on one hand. "Then there's people who say, 'We can stop it.' And then there's people who say, 'We can adapt.'

"The adapt language is much more rare and I'm only starting to hear it on the media in the last few months. … That's what I'm trying to get us to do within the Anglican church. It's, 'How do we adapt to it?' not, 'How do we stop it?' or … people burying their heads in the sand."