MorningStar Ministries

Lessons from the past: Who is building a super-ministry in ruins of Jim Bakker's dream?

Lessons from the past: Who is building a super-ministry in ruins of Jim Bakker's dream?

As a former religion-beat guy in Charlotte, and a veteran of the Jim Bakker and PTL wars of the 1980s (click here for my flashback), I was -- of course -- very interested in The Charlotte Observer's lengthy update on the status of the old Heritage USA.

Here's the totally logical headline on this solid -- but narrow -- feature: "Jim Bakker’s theme park was like a Christian Disneyland. Here’s what happened to it." What's missing? Hold that thought.

As the story notes, Heritage USA was supposed to grow into a kind of Disneyland for charismatic Christians, but things fell apart before the 2,300-acre complex reached the roller coaster ride through heaven and hell stage of development. For those in need of a refresher on why there is this:

Construction had already begun by then on two other mega-projects: A sand castle with a 10-story turret that would house the world’s largest Wendy’s restaurant, and a high-rise hotel to be called Heritage Grand Towers. When finished, reported the Heritage Herald, a weekly newspaper for tourists and those living on the PTL property, the tower’s “elegantly furnished” 500 rooms would include 100 honeymoon suites “for couples who come to Heritage USA to renew their marriages.”
Two months later, Bakker suddenly resigned amid financial and sexual scandal. His plans were scrapped, the ongoing construction halted. Today, three decades after Bakker’s dreams gave way to a nightmarish spell of bankruptcy, lawsuits and prison, many of the magnets that once drew people to Heritage USA are long gone.

The architectural corpse that gets the most attention in this piece -- fittingly enough -- is Bakker's never-finished, never-occupied 21-story tower. It continues its slow decay, while the current owners dream of expanded ministries that sound eerily familiar.

This is the crucial part of the story that I hope Observer editors return to, in depth, in the future. Why? Well, I am biased because this is the part of the story that I kept writing newsroom memos about in the early 1980s, trying to convince editors that there was a national-level story at the foundation of the Bakker scandals.

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