Katelyn Beaty

Is celebrity culture eroding American evangelicalism? This publishing insider says 'yes'

Is celebrity culture eroding American evangelicalism? This publishing insider says 'yes'

Evangelical Protestantism, by most accounts the largest camp in American religion, has run into various troubles lately, as The Guy and many others have chronicled.

Now there’s ample Internet buzz about Katelyn Beaty’s diagnosis of one factor in a new book from a major evangelical publisher that’s well worth coverage: “Celebrities for Jesus: How Personas, Platforms, and Profits are Hurting the Church.”

Make that hurting the “White Evangelical” church.

The type of personality cults she describes are pretty much absent in “mainline” Protestantism, Black Protestantism (there are some glaring exceptions in the health-and-wealth world), Catholicism and other U.S. religious bodies. By coincidence, Rodney Palmer, an American Baptist who teaches preaching at Palmer Theological Seminary, echoed her concerns just last week in an article for the progressive Baptist News Global website.

Inevitably, Beaty has much to say about the media that we practitioners and consumers should ponder.

She’s a well-marinated evangelical as author, former print managing editor of flagship Christianity Today magazine and currently a New York-based acquisitions editor with Baker Publishing Group, one of the majors whose Brazos Press division published “Celebrities.” (Note the company’s other book imprints: Baker Books, Baker Academic, Bethany House, Chosen, Revell.)

For this reason, The Guy finds especially newsworthy — and gutsy — Beaty’s chapter treating the evangelical book industry, which is said to pour “jet fuel” on the type of fandom, branding and marketing she decries.

The bottom line, here: This bite-hand-that-feeds angle alone offers a strong story theme that journalists could draw from this book.


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Were many journalists right when they blamed 'white Christians' for Charlottesville riots?

On the face of it, the riots in Charlottesville didn’t have a religious component. Yes, there were pastors marching in protest against the white nationalists, but so were lots of other people.

Then, everything went very wrong very fast. What I saw next, mainly on Twitter, were people demanding that white clergy nationwide condemn the white nationalist protest in their Sunday sermons. I was fascinated by how some media – who wouldn’t be caught dead implicating certain other groups when one of them does an act of violence – decided that all white Christian clergy have to answer for the violence in Charlottesville.

Do you think I’m painting with too broad a brush? Read this NBC News opinion piece blaming all of Christianity for the Ku Klux Klan and – by extension – the events in Charlottesville. 

I saw a lot of lecturing at evangelical Protestants – who are reminded nonstop that 81 percent of them polled as voting for Trump last year – that they are responsible for what happened this past weekend. Much of this came in the form of opinion pieces ranging from an essay on Fox News’ site by a white Southern Baptist seminary professor to an essay in the Washington Post’s Acts of Faith section – written by a black clergyman – telling white pastors to speak up.


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