John Drew Sheard

Celebrities rule: How should reporters assess the name fame game in religion?

Celebrities rule: How should reporters assess the name fame game in religion?

As of the 2022 midterms, the United States had 49 million registered Democrats and 39 million registered Republicans, according to estimates from WorldPopulationReview.com.

Recent National Basketball Association and National Football League annual attendance combined came to 39 million. And last week, a religious leader named Timothy P. Broglio took charge of a U.S. organization with 67 million members.

Timothy who? That would be the archbishop who is the newly elected president of the National Conference of Catholic Bishops, who will lead the church in the U.S. through the 2024 election season and on the 2025. If you think his task is placid, note this liberal jeremiad — care of National Catholic Reporter — about his election.

Weeks before, Kristen Waggoner became a prime culture wars figure.

Kristen who? This evangelical attorney is the new president of the Alliance Defending Freedom, a legal non-profit that represents religious conservatives in matters like LGBTQ disputes, as in this critique of the Democrats’ marriage act. Her ADF is branded a “hate group” by the equally controversial Southern Poverty Law Center.

Point being that important leaders within segments of American religion are generally far less prominent than athletes, entertainers, politicians or tech billionaires. Publicity usually falls to clergy who run purchased-time broadcasts, utter political sound bites or are trapped in scandals.

Think Pat Robertson.

Things were different not so long ago when Billy Graham, and Martin Luther King Jr. and other civil rights leaders, were titanic cultural and media personalities. In an earlier time (so to speak), Time magazine would devote a cover story to Christian thinkers C.S. Lewis (1947) or Reinhold Niebuhr (1948, written by Whittaker Chambers). Presbyterian bureaucrat Eugene Carson Blake (“Can Protestants Unite?”, 1961) or U.S. Catholic Cardinals Spellman (1946) or Cushing (1964).

Since the media and the Internet are meshuga over lists (is this David Letterman’s doing?), how about a well-reported article, not about our American era’s Top 10 religious celebrities, but which ones exercise the most influence, seen or unseen?


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