Long ago, The Charlotte Observer won a Pulitzer in 1988 for its groundbreaking reporting on the misuse of funds by the PTL television ministry. Thus, the folks who run that newsroom no doubt feel the need to keep readers updated on the doings of PTL founder Jim Bakker after a 31-year hiatus.
So it’s come out with an anniversary package detailing not only Bakker’s new calling in life but also a sidebar on a new book about PTL and a piece on whatever happened to Tammy Faye Messner, Bakker’s first wife. The main Observer stories on PTL’s problems broke in 1987 (you can our own tmatt about lots of the background on that). One year later in February 1988, Jimmy Swaggart’s empire fell due to his sexual sins.
It would be a whole other post describing what it was like being a religion reporter during those two years. I was at the Houston Chronicle and the Bakker-Swaggart scandals, plus Pope John Paul II’s 1987 swing around North America, ensured members of the religion-beat team got on the front page a number of times.
But that was then. Here’s what the Observer just wrote.
BLUE EYE, MO. -- Three decades after his PTL empire near Charlotte crumbled amid financial and sex scandals, Jim Bakker is back on TV with a different, darker message:
The Apocalypse is coming and you better get ready.
Ready to be judged by God, sure. But the main mission of “The Jim Bakker Show” -- broadcast from a Christian compound deep in the Ozark Mountains of Missouri -- appears to be to sell you fuel-less generators, doomsday guidebooks and freeze-dried food with a shelf-life of up to 30 years.