The Vatican press office may be second only to the White House communications department when it comes to ranking the world’s busiest public relations operation.
Like President Donald Trump, Pope Francis and the Holy See are in some serious need of daily damage control. The resurfacing of the clergy sex abuse scandal — year after year for decades — and the allegations that led to the downfall of former cardinal Theodore McCarrick have been the Vatican’s biggest PR headaches over the past year.
Responsible for handling the Holy See’s messaging on the clergy scandal and a host of other issues will be a retooled press office. Much of the turmoil that has surrounded the pope and the Catholic church over the past year called for an overhaul of the Holy See’s press operation.
The past two weeks has seen a flurry of announcements, including the naming of a new press office director and vice director (more on this position further down), two of the biggest jobs at the Vatican held by lay people.
Pope Francis appointed Matteo Bruni as director of the Holy See Press Office earlier this month, replacing Alessandro Gisotti who’d been serving in the role on an interim basis following the abrupt resignations of Greg Burke, a former Fox News Channel reporter, and Paloma Garcia Ovejero, who had also worked as a journalist in her native Spain, at the end of last year. Gisotti was in charge throughout the Archbishop Carlo Maria Vigano saga. Vigano has claimed that Francis covered up the misconduct of McCarrick, something the pontiff has repeatedly denied.
With Bruni’s appointment, Gisotti has been given the role of vice editorial director of the Dicastery for Communication. He will serve under editorial director Andrea Tornielli, who’s been in the job since December, and Paolo Ruffini, prefect of the Dicastery for Communication since July 2018.
Bruni, Gisotti, Tornielli and Ruffini are all Italians, experienced PR men loyal to the church.