Antioch Community Church

BuzzFeed moves in to fix up all those happy tales about Magnolia folks and their 'new' Waco

BuzzFeed moves in to fix up all those happy tales about Magnolia folks and their 'new' Waco

Once upon a time, I was an expert on life in Waco, Texas. I spent six years there in the 1970s — doing two degrees at Baylor University — and have had family ties to Jerusalem on the Brazos for decades, some of which are as strong than ever.

The Waco I knew didn’t have lots of civic pride. For many people, things went up and down with the state of affairs at Baylor. Even the great Willie Nelson — who frequently played in a Waco salon back then — had Baylor ties. And talking about Baylor means talking about Baptists. We used to joke that there were more Baptists in Waco than there were people. We had normal Baptists, conservative Baptists, “moderate” Baptists and even a few truly liberal Baptists. Welcome to Waco.

This old Waco had a dark side — a tragic, but normal, state of things in light of America’s history with race and poverty. Many of the locals were brutally honest about that. And in recent decades, Waco has had tons of bad luck, media-wise. Say “Waco” and people think — you know what.

As you would imagine, the fact that Waco is now one of the Sunbelt’s hottest tourism zones cracks me up. But that’s the starting point for a long, long BuzzFeed feature that I have been mulling over for some time. Here’s the epic double-decker headline:

”Fiixer Upper” Is Over, But Waco’s Transformation Is Just Beginning.

HGTV stars Chip and Joanna Gaines helped convert a sleepy Texas town into a tourist mecca. But not everyone agrees on what Waco’s “restoration” should look like.

There is an important, newsworthy, piece of news writing buried inside this sprawling, first-person “reader” by BuzzFeed scribe Anne Helen Petersen. It’s kind of hard to find, since the piece keeps getting interrupted by chunks of material that could have been broken out into “sidebars,” distinct wings of the main house.

Here’s the key question: Is this story about Chip and Joanna Gaines and their Magnolia empire — the hook for all that tourism — or is it about Antioch Community Church and how its evangelical, missionary mindset has shaped efforts to “reform,” “reboot” or “restore” distressed corners of Waco?

The answer, of course, is “both.” That creates problems, since there are so many elements of the “good” Waco news that clash with BuzzFeed’s worldview. Thus, the goal here is to portray (a) the shallow, kitschy aspects of Waco’s current happiness before revealing (b) the dark side of this evangelical success story.

This vast, multilayered feature is built, of course, built on Peterson’s outsider status and her contacts with former — “former,” as in alienated — members of the Antioch-Gaines world. There’s no need to engage with the views of key people who are at the heart of these restoration efforts because, well, this is BuzzFeed, a newsroom with this crucial “ethics” clause in its newsroom stylebook:

We firmly believe that for a number of issues, including civil rights, women's rights, anti-racism, and LGBT equality, there are not two sides. 

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