Recently, the Atlantic published a cover story on Jeff Bezos, the world’s richest man, with a worth anywhere between $112 billion to $137 billion (it varies). The gist wasn’t so much Bezos’ money but how his use of it has made him the most powerful man in American culture.
The scary part isn’t so much the money part but how Bezos’ Amazon.com controls so much. Although the reporter wanted to know what makes the 55-year-old behind it all tick, he didn’t talk about Bezos’ spiritual-moral-ethical side at all or whether he even has one.
In the past, Bezos has sold himself as a values kind of guy, enjoying breakfasts with his family, doing the dishes every night and never scheduling work sessions before 10 a.m. according to this 2018 Wall Street Journal report that was based on a YouTube video (see above). At the time that story ran, Bezos’ extramarital affair was in full flower and one wonders if the tech exec was simply lying when he spoke about his supposedly serene domestic life.
Back to the Atlantic piece:
Today, Bezos controls nearly 40 percent of all e-commerce in the United States. More product searches are conducted on Amazon than on Google, which has allowed Bezos to build an advertising business as valuable as the entirety of IBM. One estimate has Amazon Web Services controlling almost half of the cloud-computing industry — institutions as varied as General Electric, Unilever, and even the CIA rely on its servers.
Forty-two percent of paper book sales and a third of the market for streaming video are controlled by the company; Twitch, its video platform popular among gamers, attracts 15 million users a day. Add The Washington Post to this portfolio and Bezos is, at a minimum, a rival to the likes of Disney’s Bob Iger or the suits at AT&T, and arguably the most powerful man in American culture. …
Since that time, Bezos’s reach has only grown. To the U.S. president, he is a nemesis. To many Americans, he is a beneficent wizard of convenience and abundance.
The story then sketches out a Brave New Worldesque kind of control that the Amazon founder will soon have over us all in an era when it and Google, Facebook and Apple have become the new robber barons of our age, monopolizing vast portions of the American economy.


