One of the big themes through our years of work here at GetReligion is that reporters with experience and training on the religion beat do a better job of handling stories with strong religious themes than reporters with zero experience on this complicated beat.

I know, I know. #DUH

So why, I am asked all the time, do the editors that staff major newsrooms (a) fail to see the big religion hooks (we call them "ghosts" here at GetReligion) in so many stories and (b) fail to include religion-beat professionals in the teams covering these stories? Obviously, those two questions are connected. It's a big journalism mystery.

With all of that in mind, let's look at a major national story and then play a little news-coverage game. Let's call it, "Think like a Godbeat pro." In this case, we are talking about the much-ballyhooed process to select a home for a massive new Amazon.com headquarters, with thousands of jobs attached.

This story is everywhere, as you would expect, since the 20 "finalist" cities are spread across much of the map of North America. To save time and space, let's look at a new report on this topic by the team at Axios, with this punchy headline, "Jeff Bezos’s brilliant PR stunt." Here is the overture:

Elected officials across the country have spent the past three months falling all over themselves to show Amazon just how much their cities love the e-commerce giant and would do just about anything to house its new headquarters.

Bottom line: The real winner is Amazon, which has created a feedback loop of positive press and fawning politicians just as the company increasingly needs both.

Big picture: Amazon, the world’s largest Internet company by revenue and the fourth-largest company by market cap, is reshaping everything from industries to main streets to homes. But this omnipotence also has put Amazon in the bullseye of a burgeoning "tech-lash," alongside gilded peers like Facebook, Google and Apple.

Now, that "tech-lash" angle is interesting and it involves all kinds of issues, from the brutal side effects of economic libertarianism (must-read book here) to religious, moral and cultural battles linked to gender and sexuality.

Now, let's keep reading. This brings us to the religion hook for this little journalism game.