Mormon origins have long been a center of public curiosity. So an LDS press conference this week, unveiling an early edition of the book -- with photos of the "seer stone" that the church says Joseph Smith used to translate the Book of Mormon -- drew a lot of coverage.
Unfortunately, with the opinion-laden text that infects mainstream media, attitude makes all the difference. Let's compare two: from the Associated Press and the Daily Beast.
The press conference was actually on the printer's manuscript of the Book of Mormon, an interesting artifact in itself. But the book's photos of the stone, a solid object dating to the birth of the faith, were a natural emphasis in the stories.
The AP account, run by Huffington Post and others, plays it fairly straight. Despite its taste for breathless, 40-word sentences, the wire service writes a good lede, with outline, a couple of details and a hint of context:
The Mormon church's push toward transparency about its roots and beliefs took another step forward Tuesday with the first published pictures of a small sacred stone it believes founder Joseph Smith used to help translate a story that became the basis of the religion.
The pictures of the smooth, brown, egg-sized rock are part of a new book that also contains photos of the first printer's manuscript of the Book of Mormon. Officials with The Church of Jesus Christ of Latter-day Saints unveiled the photos at a news conference in Salt Lake City.
The religion's drive in recent years to open its vaults and clarify sensitive beliefs is aimed at filling a void on the Internet for accurate information as curiosity and scrutiny increased as church membership tripled over the last three decades, Mormon scholars said.
The 800-word story adds background on the fate of the stone, indeed of the manuscript -- which is the property of the Community of Christ, which split off when the main group trekked to Salt Lake City in the mid-1800s. AP notes that leaders of both bodies were at the press conference, indicating that "the two faiths have moved on" -- though I wouldn't have used the term "past squabbles," as the article did.
AP quotes a satisfying four scholars for the story. One of them, Terry Givens of the University of Richmond, offers this observation:

