KEN ASKS:
What has been the impact on Mormons of the burst of intense attention they received during the Romney presidential bids?
THE RELIGION GUY ANSWERS:
This was posted before Mitt Romney took himself out of the Republicans’ crowded 2016 steeplechase. But this is a good moment to analyze the era when his presidential ambitions brought new attention to the Church of Jesus Christ of Latter-day Saints (nicknamed “Mormon” or “LDS”).
Not that he’s disappearing. Romney remains a player and conceivable vice president, Treasury secretary, or other official if the G.O.P. wins next year -- unless his church appoints him one of its ruling “General Authorities” in Salt Lake City.
Romney is no run-of-the-mill churchgoer but has held responsible posts in this clergy-less denomination that’s led locally by laymen serving part-time. He has been the “bishop” (equivalent of a pastor) in his own “ward” (congregation) and president of the Boston-area “stake” (akin to a Catholic or Episcopal bishop). He is an ordained “high priest,” the LDS ecclesiastical rank below patriarch, seventy and apostle.
The former governor’s prominence should have burnished the faith’s P.R. image. He personifies attractive virtues Mormons most like to display: clean living, hard work, probity, public spirit (e.g. taking charge to save the 2002 Winter Olympics), generosity in donations and private help, patriotism and faithful commitment to church and family.


