I really wanted to like the Houston Chronicle's front-page story Sunday with the giant headline "Cowboy Church."

To some extent, I guess I did.

I mean, the art of a bull rider's cross tattoo was striking, and I'm always impressed when a major newspaper gives such prominent play to a religion feature. 

Of course, this isn't the first time a big paper has discovered a cowboy church. It happens every so often (past examples here, here and here.) In my Associated Press days, I had fun with a feature on a West Texas school that trained cowboy preachers.

But even though I found the Chronicle's story interesting and colorful (with the talented writer incorporating an appropriate amount of cowboy twang), something seemed to be missing. I read it once. Then again. And then again, still not sure exactly what weakness I was sensing. 

Finally, it hit me. 

Let's review a bit of the story and see if you notice the same thing I did. I'll share more of my thoughts in a moment.

First, though, here is the lede:

WALKER COUNTY — A definitive East Texas twang rounds out the corners of each and every word sung in this church. It’s as if someone handed a cowboy a guitar and requested a hymn.

Which, to be fair, is about what happened.

It’s a little past 5p.m. on a Sunday in late February, and most of the people sitting in the blue stackable chairs facing the church choir were kicking up dirt with their cowboy boots out back just afew minutes ago. That’s the whole crux of Branded for Christ Church: Raise Cain in the rodeo ring for two hours, then head inside for an hour of drawling amens.

This time of year, with the Houston Livestock Show and Rodeo just days away, cowboy culture becomes pseudo mainstream throughout the city. But here in this church, where young riders pray for the chance to one day make the cut for the Houston rodeo, the Christian cowboy lifestyle is as authentic as the dirt finish on the bull riders’ Wranglers.

In the eyes of Bubba Miller — Pastor Bubba, as he’s known around here — there’s God in that dirt.

“The Bible says, ‘What greater love does a man have than to lay his life down for his brother,’ ” Bubba says, looking over at a bullfighter named Daniel. “And just awhile ago, you saw a kid get bucked off a bull, and Daniel steps in and lays down on top of that kid to take the hooking for the bull rider.”