It’s hard to miss the religious zinger in this passage from a New York Times article about the return of Newsweek to ink-and-paper reality after its quiet existence in cyberspace ever since that famous final cover. Etienne Uzac, 30, and Johnathan Davis, 31, founders of IBT Media, believed they could recreate Newsweek as a vibrant and profitable web-only magazine. But now, having tripled Newsweek’s online traffic, they plan to punctuate the magazine’s comeback by turning on the printing presses again. Hard copies are expected to hit newsstands on Friday.
Break out the banner headline: Newsweek Is Back From the Dead!
Now is that just an over-the-top metaphor or are the editorial troops at the great Gray Lady trying to tell us something?

