If you know anything about how newsrooms work, then you know — as your GetReligionistas often stress — that reporters do not write the headlines that top their stories.
Now, add to that fact another sad reality: Many readers never make it past the headline when they are scanning a newspaper. Then there are readers who struggle to make sense of a story that — in their eyes — seems to clash with the contents of the headline.
All of this underlines the importance of copy-desk pros writing good headlines.
This brings me to a recent story here in East Tennessee that ticked off a GetReligion reader. I mention this topic because the “mistake” made in this case is one that readers ask me about rather frequently. At the heart of this issue is a simple fact: When most Americans (and some journalists fall into this category) see the word “priest,” they automatically assume that this is a reference to a Roman Catholic priest.
In this case, the headline pointed toward events that could have painful and even fatal consequences. Thus, the stakes were high in this particular headline, which stated:
Infected Chattanooga priest may have exposed others to coronavirus, church says
Now, if you read the actual Knoxville News Sentinel story, the confusion was cleared up quickly — by the second paragraph.
A Chattanooga priest who has tested positive for COVID-19, the disease caused by the new coronavirus, may have inadvertently exposed others when he officiated a wedding, served communion and led a staff meeting, his church announced. …
Father Brad Whitaker, rector of St. Paul's Episcopal Church in Chattanooga, fell ill shortly after returning from a conference held by the Consortium of Endowed Episcopal Parishes, the church said in a statement. At least six people who attended the conference, which ran from Feb. 19-22 in Louisville, Kentucky, have since tested positive for COVID-19, according to the consortium.
So the basic question is this: How many people read that headline and assumed this was a Catholic priest?
