The Carson- Cruz- Rubio-Trump piety sweepstakes aimed at the vital “evangelical vote” in Iowa has produced recent news that would have been unthinkable a generation ago:
* Businessman Donald Trump brags that “Franklin Graham said incredible things about me” (the evangelist isn’t endorsing anyone), then targets Senator Ted Cruz: “In all fairness, to the best of my knowledge not too many evangelicals come out of Cuba, OK?” Unclear what that means, but it followed Trump’s previous slap at surgeon Carson’s Adventist church after Carson questioned Trump’s faith.
* Preacher’s kid Cruz tells a church rally, “Keep this revival growing. Awaken the body of Christ that we might rise up to pull this country from the abyss,” and quotes the favored Bible verse of evangelical activists, 2 Chronicles 7:14 (“If my people ...”).
* Not to be outdone, Senator Marco Rubio states in an online ad, “Our goal is eternity, the ability to live alongside our Creator and for all time, to accept the free gift of salvation offered to us by Jesus Christ. ... The purpose of our life is to cooperate with God’s plan...“ The Catholic candidate also appoints 15 evangelical, Catholic, Eastern Orthodox and Orthodox Jewish notables (e.g. law Professor Michael McConnell, Pastor Rick Warren) as advisors on future religious liberty issues.
* An e-mail blast from Eric Teetsel, late of the Manhattan Declaration now running Rubio’s “faith outreach,” quotes Southern Baptist social-issues spokesman Russell Moore on evangelical constituencies: “Ted Cruz is leading the Jerry Falwell wing, Marco Rubio is leading the Billy Graham wing and Trump is leading the Jimmy Swaggart wing” (the latter a scandal-scarred televangelist).
Political nose-counters note that in 2012, 57 percent of Iowa voters identified as evangelicals (vs. 22 percent in New Hampshire, the second lowest percentage among states behind only Senator Sanders’ Vermont). Iowa polls show Cruz moving well ahead of Carson and Trump in evangelical support, while CNN says nationwide Trump leads Cruz by 45 to 28 percent among white evangelicals. And the Wall Street Journal reports the Cruz camp thinks there are 90 million U.S. evangelicals (!) of whom 54 million didn’t vote in 2012(!!).
Obviously, both politics and religion reporters need to pursue that ever-challenging question, What is an “evangelical”?

