I have a problem with Target.
There, I did it. I admitted my bias.
But inevitably, the store closest to my house only opens a handful of checkout lanes, and I find myself waiting in a long line to buy milk and a loaf of bread.
Oh, you thought I was going to talk about bathrooms?
OK, I guess I can do that, too.
Maybe you've heard that a #BoycottTarget online petition has gained nearly 1 million signatures. I'm not one of them, mind you. I think boycotts are silly and have no intention to stop shopping at Target (although I'll take this opportunity to call on management to hire more cashiers). I'll also keep eating at Chick-fil-A (as often as possible!). And I'll maintain my PayPal account, even though I hardly ever use it.
However, from a journalistic perspective, I am interested in news coverage of the Target boycott.
Religion News Service had the basics in a story earlier this week (the number of signatures has kept growing since this report):
(RNS) Less than a week after Target, the nation’s second-largest discount retailer, announced that transgender customers may use the restroom that “corresponds with their gender identity,” nearly 500,000 people have signed a #BoycottTarget online petition launched by the conservative American Family Association.
In its April 19 announcement, the Minneapolis-based retailer with 1,802 outlets said, “We believe that everyone — every team member, every guest, and every community — deserves to be protected from discrimination, and treated equally.”
The retailer, which had $74 billion in revenue last year, said it was motivated by legislation in about 15 states that would require individuals to use the restroom that corresponds with the sex listed on their birth certificate. The Williams Institute, a think tank based at UCLA, estimates there are 300,000 transgender people (13 or older) in those 15 states.
The day after Target’s statement, the AFA launched the boycott, saying, “Target’s policy is exactly how sexual predators get access to their victims. Target’s dangerous new policy poses a danger to wives and daughters.”
Mississippi-based AFA called on Target to install additional restrooms to be designated as single occupancy and unisex.


