It’s a familiar journalism strategy during election years: When in doubt, run a poll story.
The leaders of The Washington Post are doing everything that they can do, in terms of social media and online promotions, to trumpet their new 50-state survey of potential American voters. This poll is somewhat different, at this stage in the White House horse race, because it focuses more on the nation’s mood than a single-minded focus on the alleged popularity of Hillary Clinton and Donald Trump.
The big news: America is as divided than ever -- maybe even more divided -- and the vast majority of Americans are pessimistic when it comes to finding a way out of this mess. The exception to this rule: optimistic Americans are part of the coalition that President Barack Obama has favored in his policies and executive orders.
What’s at the heart of this story? Apparently it's a mysterious something called “values.”
However, since we are talking about the Post political desk, it appears that zero effort was made to see if that word “values” might be attached to moral or religious issues. Here is a crucial chunk of the story, near the top:
Americans also say they fear they are being left behind by the cultural changes that are transforming the country. Asked whether the America of today reflects their values more or less than it did in the past, large majorities of registered voters in every state say the country reflects their values less. …
The survey is the largest sample ever undertaken by The Post, which joined with SurveyMonkey and its online polling resources to produce the results. The findings from each state are based on responses from more than 74,000 registered voters during the period of Aug. 9 to Sept. 1. The extensive sample makes it possible not only to compare one state with another but also to examine the attitudes of various parts of the population, based on age, gender, ideology, education and economic standing.
Let's see, what might be missing from that list of key variables? Hint, we are talking about a factor that in recent decades -- roughly post Roe v. Wade -- has proven to be a powerful factor in predicting how Americans will behave at the polls.



