In the beginning, when there was a massive GOP field of candidates for the White House, about 30 percent of America's white evangelical Protestants backed Citizen Donald Trump. There was evidence -- primarily the ongoing World magazine coverage of evangelical leaders and thinkers -- that Trump's supporters were "cultural" evangelicals, as opposed to folks at the heart of evangelical institutions and churches.
The headlines proclaimed: Evangelicals flocking to Trump.
As Trump rode waves of free press coverage, other candidates dropped out of the race. Slowly, the percentage of Trump evangelicals rose, backed in part by the endorsement of several old-guard evangelical leaders with strong, but old, Religious Right credentials. Trump support among white evangelicals passed 50 percent. See this April release from the Pew Forum team.
The headlines proclaimed: Evangelicals flocking to Trump.
Now, Trump stands alone and the world of mainstream conservatism, especially cultural conservatism, has not produced a ballot-box alternative. The Pew Forum has produced poll research that shows a solid majority of white evangelicals are now planning to vote for Trump.
The headline at Christianity Today, one of the voices of mainstream evangelicalism, states the trend like this:
Pew: Most Evangelicals Will Vote Trump, But Not For Trump
With half of voters dissatisfied with both presidential candidates, white evangelicals primarily plan to oppose Clinton.
Meanwhile, headlines in the mainstream press continue to proclaim: Evangelicals flocking to Trump. Here is what that looks like at Religion News Service. What is crucial, of course, is the framing language at the top of the report:




