Timing is everything.
The maxim is as true in acting as it is in writing.
What set Jack Benny (pictured) or Groucho Marx apart from their peers was not the quality of their material, but their delivery. Great comedians, as well as actors, singers, writers and other performers are masters of rhythm and tempo – delivering their lines at the right moment, with the right emphasis that conveys the external and internal meaning of their lines.
Timing is also important in journalism. One of the marks of superior journalism is its auricular qualities: It sounds as good as it reads. And there is also the timing of sources and material in constructing a story. This gratification of eye and ear is what sets the great above the commonplace reporters.