Need evidence that you should follow more than one news outlet? Look south to Brazil, where the presidential race is drawing media attention even from Europe.
Both the London-based Reuters and Paris-based Agence France-Presse (AFP) have produced recent indepth articles on the race for the top office for the 200 million people in Brazil. But although the Reuters piece is nearly twice as long, it isn't twice as good.
Reuters tries hard to make the campaign into a Religious Right power grab, relying largely on demographics and the support by the Assemblies of God for one of the candidates:
Marina Silva, an environmentalist running neck and neck in polls with incumbent President Dilma Rousseff, is a Pentecostal Christian who often invokes God on the campaign trail and has said she sometimes consults the Bible for inspiration when making important political decisions.
Some 65 percent of Brazil's 200 million people are Roman Catholics but evangelicals are rapidly gaining followers and power.
They grew from 5 percent of the population in 1970 to more than 22 percent in 2010 and the trend has continued. Evangelical groups have made particular inroads among urban working Brazilians who benefited from economic prosperity over the last two decades and are now demanding a greater say in politics.