Is the Charlotte Observer trying to be nice to Elevation Church?
Sure looks that way in two articles: a friendly feature last weekend, with a shorter item this past Saturday.
The first one is 1,500 words of mostly "Huzzah!" on the megachurch's 13-campus expansion, 17,000 attendees, weekly income of $484,000, and explosive growth since its first 121 people in 2006. We get stats a-plenty from chief financial officer "Chunks" Corbett. We learn from Outreach magazine that Elevation is the nation's 11 fastest-growing Protestant church and its 15th largest.
And we get some reasons for the growth, starting with Pastor Steven Furtick:
The main draw is Furtick, whose dynamic preaching style, casual persona and fluency with Bible verses and pop culture references are popular with many people, including teenagers and those in their 20s, who are turned off by more formal and traditional churches. Elevation’s congregation also appears to be more racially diverse than most Charlotte churches.
Other attractions: The Christian rock music, its investment in multimedia messaging, and its history of funneling several million dollars and many volunteers to charities such as Crisis Assistance Ministry.
Plus, like a lot of megachurches, Elevation tries to steer its regulars into small groups that meet and pray in homes. Each site has its own full-time campus pastor, its own live band, and a staff that works with children during the weekend services.
The follow-up column, about 350 words, appears to be what people in the trade call a "Reporter's Notebook": bits and pieces that are interesting but didn't survive trims in the larger story. It has bulleted paragraphs on the symbolism of the church logo, the origin of Corbett's nickname "Chunks," and the fact that the newest site was bought from members of the family that launched the Amway company.
Ah, but something is missing in this lovefest: quotes from Furtick himself. As the Observer acknowledges, he hasn't given the newspaper an interview since 2008.
Thereby hangs a tale.