Inverted pyramid, you're still the one.
A staple of news writing for more than a century, the inverted pyramid "puts the most newsworthy information at the top, and then the remaining information follows in order of importance, with the least important at the bottom."
For example, most news organizations went the straightforward, "who, what, when, where, why and how" route with Wednesday's news concerning the Mormon church sticking with the Boy Scouts of America.
From The Washington Post:
The Mormon church announced Wednesday that it will remain in the Boy Scouts, a month after the church expressed major concern about the Scouts lifting a ban on openly gay adult leaders.
From The New York Times:
The Mormon Church announced Wednesday that it would continue its close association with the Boy Scouts for now, ending speculation that it would sever ties because of the Scouts’s decision last month to let openly gay men and women serve as leaders.
From The Deseret News:
SALT LAKE CITY — The LDS Church will continue to charter the nation's largest Boy Scout organization.
(CNN) The Mormon church will remain affiliated with the Boy Scouts of America despite the organization's decision to allow gay troop leaders, church officials announced Wednesday.
SALT LAKE CITY (AP) — The Mormon church announced Wednesday it will maintain its longtime affiliation with the Boy Scouts despite the organization's decision to allow gay troop leaders — preventing what would have been a thundering blow to the national association.
None of those ledes will win a Pulitzer. But they get straight to the point. And in a click-happy world, that's usually helpful.
But what might happen if a journalist tried a different approach?