Back in the 1980s, when I was working at The Rocky Mountain News (RIP, maybe) in Denver, I was in regular contact with press officials in the Church of Jesus Christ of Latter-day Saints both locally, especially during the building of the Colorado temple, and those working in the big white tower in Salt Lake City, Utah.
We frequently discussed issues of newspaper style and how the church's unique beliefs were handled in the mainstream press. We didn't always agree, of course, but I knew where they were coming from. We had many discussions, for example, about what to call the leaders of local and regional Mormon flocks. The key: Mormons don't have professional, full-time clergy in the same sense as other churches. The word "ordain" isn't used in the same way.
Thus, it has been interesting to follow the many interesting comments on my recent post about the New York Times story covering the ongoing political and religious pilgrimage of Mitt Romney. The key reference was right near the top:
WASHINGTON -- A prominent Republican delivered a direct request to Mitt Romney not long ago: He should make a third run for the presidency, not for vanity or redemption, but to answer a higher calling from his faith.
Believing that Mr. Romney, a former Mormon pastor, would be most receptive on these grounds, the Republican made the case that Mr. Romney had a duty to serve, and said Mr. Romney seemed to take his appeal under consideration.
It seems clear to me that Mormons have, in recent years, continued in their efforts to find ways to talk about their lives in language that is less foreign to other Americans. Thus, rather than saying that a local LDS leader was the "bishop" of his "ward," it is becoming more likely that -- when talking to outsiders -- Mormons are more likely to say that some is the "pastor" of their local "church" and THEN go on to explain the differences.