Everybody, it seems, has an opinion about Jack Phillips.

But not everybody — trust me on this — has taken the time to review the facts of Phillips' case.

Does the Colorado baker — in whose favor the U.S. Supreme Court ruled 7-2 this week — really "refuse service" to gays and lesbians as a matter of general business practice? 

Not according to him.

His position — one that resonated with the court's majority — is more complicated than that.

Yet headlines such as this one in USA Today serve only to fuel the misperception:

Poll: 51% of white evangelicals support business' refusal of service to LGBT customers

Here is the question that the survey covered by the national newspaper asked:

Do you support or oppose allowing a small business owner in your state to refuse to provide products or services to LGBT individuals if doing so violates their religious beliefs?

I have the same concern with that question that I did one asked in a previous survey that I highlighted last year: I'm just not sure it's the right one. There are better questions to get closer to the real issue.

For example, why not ask something like this?: 

Do you support the government forcing a small business owner in your state to create messages that conflict with their religious beliefs if doing so advances the cause of LGBT individuals?

Might the responses to that question be different from the one covered by USA Today?