Natalie Lovins

Elle magazine tries to explain a Mormon mommy blogger, but ignores the faith part

When I heard that Elle magazine had done a piece that touched on religion, specifically a woman in the Church of Jesus Christ of Latter-day Saints, I rushed to read it.

Mainstream women’s magazines just aren’t known for doing good God beat pieces although for a few years, the late More magazine was running some pieces (by me) on would-be female Catholic priests along with a profile on Lutheran minister/superstar Nadia Bolz-Weber.

But that was then. This latest Elle creation is about a married female blogger whose marriage went sour; a woman who’s “a stylish momfluencer who is sponsored by Pantene and regrammed by Martha Stewart, who has a cute husband and a cute son and, soon, another cute country house.”

Now I think Natalie Lovin’s upbringing as a Mormon might have brought some context to the story of her split with her husband, but Elle didn’t have much to say about that subject. Some samples:

Two days earlier, on April Fool’s Day, she’d moved to the new house by herself, in the rain, with a hastily rented U-Haul. She had just been dumped — her words — by her husband of more than a dozen years, the second man she’d ever kissed. They would later have vastly different ideas about how much alimony she needed, Natalie recalls. She had a college degree and experience working with household name brands. Couldn’t she just get a job?

She couldn’t. For the past ten years, Natalie’s job was being a lovably quirky wife and mother who documented her idyllic life online.

Back in 2011, Natalie was 29 and lived:

… on New York City’s Upper West Side in a tiny but well appointed apartment with her breadwinner husband, known as “the Holbs,” and her pudgy baby, Huck. Her blog, Nat the Fat Rat, allowed her to make money off of housewifely bliss — a Phyllis Schlafly-esque hypocrisy that might have seemed unbearably retrograde, were it not for her love of Hillary Clinton’s pro-choice politics and Rachel Comey’s chic clogs.

That’s a cheap shot. Schlafly may not have liked the Equal Rights Amendment, but she was not a hypocrite who said every woman must stay at home. After all, Schlafly, who died in 2016, worked as a ballistics gunner and technician during World War II. In later years, she became a working lawyer and political activist.

Then:

The family was proudly Mormon, though she didn’t often blog about it.

What does “proudly” mean?


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