This just in: More and more Americans are making media choices based on their political convictions.

Surprised? Who could be surprised by this news — in an important new Morning Consult poll — after a rising tide of acid in public life that has been getting worse year after year and decade after decade.

But here is the question I want to ask about this new poll, and the Axios report that pointed me to it: Is this trend linked to politics, alone?

Yes, Donald Trump and the whole “fake news” whipping post are important (#DUH). But if journalists dig into the roots of this growing divide at the heart of American public discourse they will hit disputes — many linked to religion and culture — that are much deeper than the shallow ink slick that is the Trump era.

Hold that thought.. Here is the top of the bite-sized, news you can use Axios report:

News media companies make up 12 of the 15 most polarizing brands in America today, according to a new Morning Consult poll provided to Axios media trends expert Sara Fischer.
— CNN and Fox News continue to be the most divisive news companies.
— Why it matters: The gap between how Republicans and Democrats view national media brands like CNN and Fox News continues to widen, according to the polling, which points to an increase in America's polarization.
Between the lines: The gap is being driven by substantial decreases in Republican approval of media brands other than Fox News.
— The difference between how the two parties viewed CNN grew from a 66-point gap last year to an 80-point gap this year, due to a 12-point drop in net favorability among Republicans, from -13% to -25%.

Hear me say this: It is completely accurate to stress Trump’s role in all of this and for pollsters to push hard with questions about political party identity.

But does anyone doubt that researchers would have seen the same split it they had asked questions about third-trimester abortion, trigger-based speech codes on university campuses, the First Amendment rights of wedding-cake artists, government funding for trans treatments in the U.S. military and dozens of other questions that, for millions of Americans, are directly linked to religious doctrines?

Here's something that I didn't know before I read the rather ambitious New York Times feature that ran with this headline: "Americans Are Having Fewer Babies. They Told Us Why."

Apparently, if you ask young Americans why they are not choosing to have babies -- even the number of babies that they say they would like to have -- you get lots of answers about economics and trends in what could be called "secular" culture.

That's that. Religion plays no role in this question at all.

For example: In a graphic that ran with the piece, here are the most common answers cited, listed from the highest percentages to lowest. That would be, "Want leisure time," "Haven't found partner," "Can't afford child care," "No desire for children," "Can't afford a house," "Not sure I'd be a good parent," “Worried about the economy," "Worried about global instability," "Career is a greater priority," "Work too much," "Worried about population growth," "Too much student debt," etc., etc. Climate change is near the bottom.

You can see similar answers in the chart describing why gender-neutral young adults are choosing to have fewer children than "their ideal number."

Now, what happens if you ask people why they ARE choosing to have children? If the question is turned upside down, do issues of faith and religion show up?

It's impossible to know, since it appears that -- for the Times team and the Morning Consult pollsters -- religious questions have nothing to do with the topic of sex, marriage (or not) and fertility. Hold that thought, because we'll come back to it.

So what do Times readers find out about the reasons people give to have more children, even more than one or two? While it appears that no questions were asked about this issue, it's clear some assumptions were built into this story. This summary is long, but essential. Read carefully:

“We want to invest more in each child to give them the best opportunities to compete in an increasingly unequal environment,” said Philip Cohen, a sociologist at the University of Maryland who studies families and has written about fertility. At the same time, he said, “There is no getting around the fact that the relationship between gender equality and fertility is very strong: There are no high-fertility countries that are gender equal.”