New podcast: What could go wrong? NYTimes explores Facebook's religious ambitions

Truth be told, I am not prone to flashbacks — even though I did come of age in the late 1960s and early 1970s.

Anyway, I had a big flashback recently while reading a very interesting New York Times feature that ran with this headline: “Facebook’s Next Target: The Religious Experience.” In this case, the subhead is also crucial: “The company is intensifying formal partnerships with faith groups across the United States and shaping the future of religious experience.”

Whoa. What does “shaping the future of religious experience” mean? I imagine that to learn details, readers would have to hear from some of the participants in this trailblazing online work. But there’s a problem with that. When asked about some specifics, an official with the Atlanta branch of the trendy Hillsong Church couldn’t answer, because “he had signed a nondisclosure agreement.”

Don’t you hate it when that happens?

Anyway, here’s the passage the stirred up lots of conversation, and my multi-decade flashback, during the recording of this week’s “Crossroads” podcast (click here to tune that in).

A Facebook spokeswoman said the data it collected from religious communities would be handled the same way as that of other users, and that nondisclosure agreements were standard process for all partners involved in product development.
Many of Facebook’s partnerships involve asking religious organizations to test or brainstorm new products, and those groups seem undeterred by Facebook’s larger controversies. This year Facebook tested a prayer feature, where members of some Facebook groups can post prayer requests and others can respond. The creator of YouVersion, the popular Bible app, worked with the company to test it.

Now, combine that mind-spinning information with this passage, which very gently raises the issue that millions of Americans — on the cultural right and left — are convinced that the Facebook gods have lost control of much of the information that is located on their platform:

The company’s effort to court faith groups comes as it is trying to repair its image among Americans who have lost confidence in the platform, especially on issues of privacy. Facebook has faced scrutiny for its role in the country’s growing disinformation crisis and breakdown of societal trust, especially around politics, and regulators have grown concerned about its outsize power.

This brings me to my flashback to a graduate-school class at the University of Illinois in Urbana-Champaign that changed my life.

A long, long time ago, I wrote my journalism graduate project at the University of Illinois at Urbana-Champaign about -- I am sure this will be a shock -- why so many mainstream newsrooms tend to ignore (or mangle) the role that religion plays in local, national and global news. Click here for the condensed version of that project that ran as a cover story with The Quill.

When talking to newspaper editors back in academic year 1981-82, I heard two things over and over: (1) religion news is too boring and (2) religion news is too controversial.

As I have said many times, the world is just packed with boring, controversial religion stories. The only way to make sense out of those answers, I thought at the time, was that editors considered these stories "boring" and they could not understand why so many readers cared so deeply about religious events, issues and trends.

At one point in that project, I discussed research done for the Connecticut Mutual Life Insurance Company late in the 1970s. Yes, that was long ago. However, I believe some of those survey results remain relevant today, as we consider the stunning numbers in a new Gallup Poll that indicate that consumer trust in the American news media has crashed to a new low.

We will come back to those numbers in a moment. The key question: Is the public attitude toward the press linked, in some way, to issues of media bias in coverage of moral, cultural and religious news, as well as the predictable levels of anger linked to coverage of the remarkably unpopular major-party candidates in this year's White House race.

So back to 1980 or so. The Connecticut Mutual Life study found, as I wrote for The Quill, that:

... (The) sector of the public that is the most religiously involved is also highly involved in the local news events that dominate daily newspapers. ... About 20 percent of all Americans, a group the survey calls the "most religious," are the people most likely to be involved in, and interested in local news. The survey shows: