Ben-Hur

And this just in: The young, male, video-games crowd doesn't remember the great Ben-Hur

And this just in: The young, male, video-games crowd doesn't remember the great Ben-Hur

First, sorry for the delay on this week's "Crossroads" podcast. We had some technical difficulties, which happens every now and then in the Tower of Babel environment that is the Internet. Every now and then the software gods just don't get along.

The topic of my chat this week with host Todd Wilken (click here to tune that in) was, on one level, the box-office problems of the latest version of "Ben-Hur: A Tale of the Christ." But my earlier post on this topic also focused on the ongoing interest, in the mainstream media, in Hollywood's quest to tap into the "Christian" movie market, in the wake of the $611 million box office haul taken in by Mel Gibson's "The Passion of the Christ."

It's a great story and a very timely one. Basically, the folks behind the new Ben-Hur made a big-budget religion-niche movie, thinking that the young, male, action-movie demographic would show up for the chariot race scene.

What chariot race scene, you ask? Well, the one that movie scholars -- but not, it's safe to say, today's video-game fanatics -- remember with awe from the 1959 classic.

What were the producers of the new flick thinking?

That would be a great hard-news story, methinks, as opposed to a kind of no-sources analysis thumbsucker like the Atlantic piece I previously discussed.

Well, what do you know? The Los Angeles Times team produced a real news story about this bad, bad summer in Hollywood. The headline: "Hollywood's summer problem? Reboots people don't want."

The opening is pretty brutal:


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The Atlantic covers (sort of) the Ben-Hur flop and the epic quest to sell Christian films

Let me start with a question: I do not know if the following piece from The Atlantic is a news report, an opinion essay or a movie review.

It addresses a topic that is certainly worthy of a news report -- the box-office flop (so far, I guess) of the latest version of Ben-Hur: A Tale of the Christ. Lurking behind this movie is a larger topic, which is Hollywood's ongoing attempt to tap into the "Christian audience" that turned out for Mel Gibson's The Passion of the Christ in 2004.

Studio executives have been chasing Gibson's Passion demographic for a decade and major newsrooms have been covering those efforts over and over and over. Like I said, this is a topic worthy of serious reporting.

Here's the crucial question: Is this "Christian" niche a $50 million or so marketplace for low-budget movies or a place where Hollywood players can find the magic formula that produces big box-office bucks for major releases that cost $100 or so? So that's what is going on in this Atlantic piece, that ran with this headline:

Ben-Hur Was Hollywood’s Epic $100M Mistake
The film flopped hard at the box office after studios tried to copy the success of 2004's The Passion of the Christ.

The following summary material is long, but you need to read it to understand my main point in this post.

The fifth film adaptation of Lew Wallace’s 1880 novel Ben-Hur: A Tale of the Christ was a $100 million co-production between Paramount Pictures and MGM. It starred the relatively unknown British actor Jack Huston in the title role, was directed by the mid-tier action maestro Timur Bekmambetov (Wanted, Abraham Lincoln: Vampire Hunter), and drew largely negative reviews. Many critics noted the film’s supreme inferiority to William Wyler’s 1959 version of the tale, which won 11 Oscars and is widely viewed as one of the greatest classic Hollywood epics. Just the idea of remaking Wyler’s film feels like a colossal error in an age of tiresome franchise reboots -- but when you consider how studios tried to belatedly capitalize on religious audiences to save the movie, the existence of Ben-Hur seems all the more cynical.


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