A pastor announces he's leaving after eight years to become a missionary to Muslims -- a pretty unusual move -- and the local newspaper story leads off with clichés.
"The Rev. Mateen Elass looks back on his extraordinary faith journey with the firm conviction that the Lord has been preparing him his whole life for 'such a time as this'," says the first paragraph in The Oklahoman. Only in the third and fourth paragraphs does it get to the point:
Elass, senior pastor of First Presbyterian Church of Edmond, is leaving the pastorate to devote his time to preaching the Christian Gospel to Muslims. He also wants to help equip the Christian Church to effectively do the same.
Sunday, Elass will preach his final sermon as leader of his church.
His is the only voice in this story of nearly 1,000 words. We're told that many members of the church were surprised to hear he's leaving, while others "weren’t shocked at all." We also read that many Christians say Elass has a "unique perspective about Islam," having come from that world. But none of those people are named or quoted directly.
And some crucial questions go unanswered.
Instead, we get press-release stuff like "Elass said he is motivated and passionate about his new divine assignment." What else would he say? That he's jaded and apathetic? And nearly half the text is taken with Elass' beliefs on the need for Christians to serve, not just consume.
He talks about plans to blog, go on TV and radio, even speak at debates and forums. And he plans to train other Christians to reach Muslims as well. Will he work alone or with an organization? Will he train Americans or Middle Eastern Christians? How much will it cost per year? How will he raise funds -- crowdsourcing, private appeals, other?
And where will Elass work -- in the U.S. or elsewhere? Granted, Christian missionaries often have to be quiet about where they work, given the hostility of many Muslims toward evangelization. But even mentioning the continent or region -- Africa, the Middle East, North America, etc. -- would give us readers something.