In 1990, I began the process of moving from being a full-time journalist to being a full-time teacher and part-time journalist. The first place I taught was in Denver Seminary, serving as a specialist on religious themes in mass media.
In my main apologetics class, I tried to get seminarians to explore places in popular culture in which ordinary Americans encountered religious questions and themes. For example, I required students to watch "The Simpsons." I was also very high on the CBS series "Northern Exposure." And, of course, I asked them to pay close attention to Oprah Winfrey.
Why? Well, that's a question linked to this week's "Crossroads" podcast, in which host Todd Wilken and I discussed that fascinating media storm that followed Winfrey's sermon at the Golden Globes, with plenty of liberal activists and journalists suggesting that she should run for president. Click here to tune that in. Also, this was the subject of my column this week for the Universal syndicate.
But why -- in the early 1990s -- did I want future pastors, youth ministers, counselors and others to pay serious attention to Oprah? Years later, I was interviewed about my work at Denver Seminary by the journal Homiletics. Here is a key piece of that piece, which was called, "We're Taking Communion at the Mall."
MATTINGLY: We live in Oprah America. The dominate dialogue of our culture is feeling, emotion, and experience.
HOMILETICS: I taught a class once in which the name Gloria Steinem came up. No one, including the women, knew whom I was talking about. When I asked them what feminist voices they were listening to, they didn't reference Wolf, Faludi, or Mackinnon. They said, "Oprah."
MATTINGLY: You know what? I think Orpah is a feminist and she's an amazingly doctrinaire feminist on issues of gender feminism and certainly on issues of the sexual revolution. What's so funny is that you've got millions and millions of women who think of themselves as conservatives, but also think of Oprah as their buddy. She's consistently liberal, especially on moral and cultural issues. She's managed to communicate warmly to the average American woman without conveying how truly radical some of her views are. She's the essence of the victim culture: the woman as victim. That's not what feminism was supposed to be. But I think most people would agree that that's a piece of what modern feminism has become: You're a victim. Get mad, get angry, get even.
HOMILETICS: Do you really think it would be wise for a pastor to get in the pulpit and start attacking Oprah or Martha Stewart?
MATTINGLY: I would certainly quote Oprah.
So what is "Oprah America" and why is it so important?