Boycotts typically fail. CNN reconfirmed that maxim this week with the news that Chick-fil-A -- hit hard with gay-rights protests a few years ago -- ranked first in customer satisfaction among fast-food restaurants.
"Not everyone likes Chick-fil-A's politics, but they sure seem to like the food," CNN Money says, in its article on the American Customer Satisfaction Index Restaurant Report 2015.
The CNN Money article didn't reheat those issues, focusing instead on the numbers. It said the once-embattled chain drew an 86 rating, higher than 17 other companies -- including well-known brands like Panera Bread, Pizza Hut and Dunkin Donuts.
The story adds:
The chicken restaurant was the subject of controversy and protests a few years ago after its CEO made remarks that offended the LGBT community.
But that hasn't stopped fans from flocking to its restaurants, and giving it high marks for customer experience.
"It is laser focused on a particular product," said Forrest Morgeson, director of research at ACSI. "It focuses on one thing and does it exceptionally well ... and that is chicken sandwiches."
This is Chick-fil-A's debut on the list and its score is the highest ever achieved in the category.
The restaurant chain was targeted in 2012 by gay protestors who took umbrage at CEO Dan Cathy's quotes about traditional families and biblical values: "We are very much supportive of the family -- the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that."