People are flocking again to England's grand old cathedrals, and the Telegraph says it knows why: The churches have adopted tactics from the world of retail.
Attendance is sliding at most U.K. parishes but rising at cathedrals, says the newspaper -- more than 10 million last year, up almost a quarter in a decade, says the Telegraph. The churches still boast their historic appeals, the article concedes, but they're also trying new things:
Cathedral clerics say people are often drawn by the traditional music, the contemplative atmosphere and the fact that large city-centre churches offer services at different times of the day and throughout the week.
But several cathedrals have benefited from moves to attract late-night shoppers by opening late themselves.
Like how? Prepare to be amazed, or not:
St Nicholas Cathedral in Newcastle upon Tyne, has introduced a “night church” idea, opening late on Fridays and inviting people to experience stillness and contemplation.
It also regularly attracts around 300 people for late night compline services.
Salisbury Cathedral has been offering late night classical concerts by candle-light during the summer and Liverpool Cathedral opens its tower late on Thursday evenings.
Not convinced? How about Truro Cathedral? Last Christmas the church "offered its own late night shopping, setting up charity stalls and opening its own Christmas shop and restaurant late, while inviting community music groups to play to lure shoppers in." As if churches have never done anything like that. Try googling "church bazaar" and "church night concert" and you'll find out differently.