It's the question that drives editors crazy in this age of click-bait media: Why do some stories go viral, while others do not?
How about viral news stories in which there is little or no evidence that there is actually a story to be reported in the first place?
I'm talking, of course, about the spew your liquid caffeine on your keyboard levels of media attention dedicated to the Starbucks hates Christmas story that broke out this week, after the usual craziness in social-media land. See the post by our own James Davis with the pun-tastic headline, "Red Cup Diaries: Mainstream media cover Starbucks' Christmas brew-haha." Apparently, there is some kind of pay-cable reference in that naughty headline, too, but that went over my head.
On Facebook, I offered this mini-rant:
Is it acceptable for me to be very upset that millions of Xians think that it's already Christmas and we haven't even started Nativity Lent yet? I mean, who runs their churches, the god of the local mall?
The graphic at the top of this post, passed along by the edgy and hilarious graphic novelist Doug TenNapel, says it all.
At least, I thought it said it all, until M.Z. "GetReligionista emeritus" Hemingway, now with The Federalist, went old-school GetReligion on this mess in a piece that ran under this headline: "Nobody Is Actually Upset About The Starbucks Cup. Stop Saying Otherwise." MZ did her thing, but then turned this piece into some completely different -- making it must reading for journalists facing the challenge of finding valid pre-Christmas stories to cover this year (and every year, come to think of it). Her piece opened with this summary: